Setting the tone

Wonderful World arranges exclusive, bespoke holidays to carefully chosen destinations. Asked to produce a marketing document, our approach was to concentrate on the emotional response to a place rather than the location itself. Evoking the touch, sound and smell of an exotic destination helped distinguish the individual experience of a Wonderful World trip from a run-of-the-mill package holiday.

We wrote a series of headlines based around the senses and illustrated these with images of small details to stimulate the imagination. The unusual format and tactile paper help to reinforce the feeling that you will book something special with Wonderful World.

"Mark really understood my business and the way I work. The brochure he produced for me sets just the right tone and reflects the spirit of the experience I offer my clients, a great asset when marketing my company"

Joanna Bennett-Coles,
Director